During the COVID-19 pandemic, the Fisher-Price team at Wieden+Kennedy was challenged with how to celebrate F-P’s 90th anniversary in the face of some serious cultural and production restrictions. The result was a digital museum housed on Instagram with over 100 toy exhibits spanning 10 decades.
As Creative Operations Manager, I oversaw all work streams of the project and led a cross-functional team to hit daily and weekly goals. The team included 5 producers, 8 designers, 3 creatives, 2 motion designers, 2 retouchers, brand management, PR, and media. Deliverables included 3D built sets, photography, animation, a website, sound design, 16 merchandise items, social copy, and brand identity.
The project was quickly picked up by multiple press outlets and gained over 3,500 followers, 6,100 engagements, and 125M media impressions within 24 hours of launch.
Creatives: Cameron Soan, Abby Christensen, David Trujillo
Production Company: Vacation Theory
Design/Fabrication/Photographer: Leila Fakouri
Art Producer: Andrea Bakacs