We treated the launch of Tetris Beat on Apple Arcade like a music drop, creating OOH posters that looked like festival promos and were strategically placed around concerts in Las Vegas and New York. I was the producer for the campaign during my stint at Apple, managing the internal team, external vendors, campaign budget, and overall creative vision. See the accompanying film here.
Client: Apple
Art Director: Alison Joseph
Copywriter: Julia Markiewicz
Design: Mighty Nice